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Mindframe Media and Mental Health ProjectMindframe Media and Mental Health Project The Mindframe Media and Mental Health (MMMH) project is part of the Commonwealth Government Department of Health and Ageing's National Mindframe Media Initiative. The project aims to build a collaborative relationship with the Australian media, other media sources and mental health systems to enable a more accurate and sensitive portrayal of suicide and mental illness across all news media in Australia. The first phase of the project started in June 2002 with the Media Dissemination Project. For more information click here This project involved the dissemination and promotion of a resource for media professionals called Reporting Suicide and Mental Illness. This resource provides media professionals with current contacts, research sources, facts and statistics, and suggestions about issues to consider when reporting on these issues. The recently updated resource is available in both a print version and on-line at www.mindframe-media.info The second phase of the project was conducted between January 2004 and May 2006. The project was multi-faceted and conducted in partnership with a project consortium including the Australian Network for Promotion, Prevention and Early intervention for Mental Health (Auseinet), SANE Australia and two Indigenous consultants. The project consortium received funding from the Department of Health and Ageing to continue with a third phase of the Mindframe Media and Mental Health Project, which began 1 July 2006. The project continues to be advised by the National Media and Mental Health Group, which includes representatives from the Australian Press Council, FreeTV Australia, Commercial Radio Australia, the Australian Broadcasting Authority, the ABC, SBS, the Australian Writers’ Guild and various peak mental health and consumer groups. The support of this group has been integral in accessing and forming lasting relationships with a variety of media organisations. For an outline of briefings and meetings that occurred 2002 - 2008 click here For the most recent project update to June 2008 click here For a brief summary of project activities from 2002-2008 click here During the life of the project, evaluation strategies were used to assess awareness, attitudes toward and use of the Mindframe resources and the effectiveness of project strategies to enhance awareness and use of the resources. A total of six separate evaluations were conducted during 2004 and 2006 which have allowed the project team to gain an understanding of the current nature of reporting about suicide and mental illness and to evaluate the specific strategies the project team have implemented over the life of the project to promote awareness and use of the resources. Three evaluation reports of interest are provided below. To view evaluation outcomes from media briefings click here To view evaluation outcomes related to the awareness of Mindframe in 2005 click here To view a qualitative analysis of the value of face-to-face media briefings click here For further information about the Mindframe Media and Mental Health Project contact the Program Manager, Jaelea Skehan on (02) 4924 6925 or email Jaelea.Skehan@hnehealth.nsw.gov.au The Mindframe Media and Mental Health Project is part of the Commonwealth Government Department of Health and Ageing's National Mindframe Initiative. Details about other Mindframe activities are available at www.mentalhealth.gov.au or on the project website at www.mindframe-media.info |
